Creating a 30 60 90 Strategic Sales Plan: A Guide for Marketing Leaders

When taking on a new role or launching a marketing campaign, it's essential to have a clear understanding of your objectives and a plan to achieve them. A 30-60-90 day marketing plan is an excellent way to establish specific goals and take actionable steps towards success. In this article, we will explore the importance of creating a 30-60-90 day marketing plan, its benefits, and provide a step-by-step guide on how to create one.

Understanding the Purpose of a 30-60-90 Day Marketing Plan

A 30-60-90 day marketing plan is a strategic outline that outlines your course of action as a marketing leader for the first three months of your employment. It provides a structured roadmap for navigating the transitional phase and sets clear direction and focus for achieving your goals.

Benefits of a 30-60-90 Day Marketing Plan

A well-crafted 30-60-90 day marketing plan offers numerous benefits, including:

* Establishing specific objectives and doable next steps that position you for success

* Simplifying communication of goals and vision to stakeholders

* Providing a clear direction and focus for achieving your goals

* Helping to make the shift easier when joining a new company or launching a marketing campaign

How to Create a 30-60-90 Day Marketing Plan

Creating a 30-60-90 day marketing plan requires careful planning, research, and analysis. Here are the steps to follow:

1. Establish Specific Objectives: Identify your goals and objectives for the first three months in your new role or campaign.

2. Conduct Market Research: Conduct internal company research as well as market research to understand what other businesses are doing in the industry.

3. Analyze Existing Marketing Initiatives: Analyze existing marketing initiatives to identify areas of improvement and opportunities for growth.

4. Develop a Strategy: Develop a strategy that aligns with your objectives and takes into account your strengths, weaknesses, opportunities, and threats.

5. Create an Action Plan: Create an action plan that outlines specific steps you will take to achieve your goals.

In conclusion, creating a 30-60-90 day marketing plan is essential for marketing leaders who want to establish clear direction and focus for achieving their goals. By following the steps outlined above, you can create a structured roadmap for navigating the transitional phase and set yourself up for success in your new role or campaign.

30 60 90 strategic sales plan